Dodge was founded in 1900 by John and Horace Dodge as a parts supplier for other automakers. It quickly transitioned into producing its own vehicles, with the Dodge Brothers' cars becoming known for their performance and durability. The brand gained popularity with models like the Dodge Charger and Challenger, which embody American muscle car heritage. Today, Dodge focuses on producing high-performance vehicles that emphasize power and excitement, making it a staple in the automotive industry.